A curated gallery of creative projects I've managed
IN FOCUS
PROJECT + OBJECTIVE
Photo + video of client's Ford Focus Highlight visual appearance and optimize for social media
CHALLENGES
Constantly shifting outdoor lighting Shadows, reflections, and angles had to be carefully controlled
CREATIVE APPROACH
Shot list honing in on movement and dynamic angles Color grading to emphasize the car's striking colors and body contours
IMPACT+TAKEAWAYS
Engagement increase by 51% compared to previous reel content Working with unpredictable lighting reinforced adaptability and fast problem-solving skills
SPACEMAN
PROJECT + FOCUS
Photo project, visualize a mysterious yet intriguing mood board for the client
CHALLENGES
The rain! Plus limited resources
CREATIVE APPROACH
The rain provided a unique atmosphere to the photos, while blending nature in added a pop of color to the moody vibe of the shoot
TAKEAWAYS
Shooting in the rain drove me to reimagine the direction of the shoot and took it in a unique direction
